Post 4/5

LifeProof has a PR area titled media on their website. LifeProof Media in this part of their website it tells people what types of events they have participated and what events they have coming up for the future. At these events the LifeProof brand is using their PR to reach investors and the communities. Unfortunately LifeProof does not do a lot of advertising and PR to reach out to people. They have a great following just based on social media and I feel that this is how they reach to investors. After an investor sees what can be done with a LifeProof company, this should be all that is needed to reach them and get them to invest.

Again, the strategies that are used to reach the government would again be through social media. On the LifeProof website under business, the company list ways that LifeProof can benefit the government and help government workers by using their case. Click here: Government to check out have LifeProof can make a difference in a government employee’s life.

LifeProof is trying to reach out to businesses. On the Lifeproof.com there is a section called Business. This section gives businesses contact information to order LifeProof products for their company. Such businesses include education, healthcare, government, and enterprise. On Page 173 Argenti and Barnes ask “what’s in the name?” Here I will dissect the definition of Corporate Social Responsibility to figure out if LifeProof demonstrates CSR.

1.   Cause-Related marketing- this is when LifeProof’s marketing would collaborate with a nonprofit organization to form a mutual benefit.  Life Proof does not collaborate.

2.   Community Relations- LifeProof does this well because through their social media they consistently have two way conversation with the community

3.   Corporate Citizenship- The company LifeProof provides products and services that appeal to their stakeholders.

Providing and demonstrating Corporate social responsibility by communicating effectively and responsible towards their customers, stakeholders, and with the community. They communicate well through social media, YouTube videos, and blogs.

To further these strategies I would do more outreach to the community. For example, although LifeProof has products that might be beneficial to law enforcement, health care, and educational program I would want to be at all fairs and open houses for these professions. I would also want to demonstrate this product in house to CEO so that they can adapt and incorporate the LifeProof Lifestyle in their work environment. To further the strategy to work with non-profit organization I would probably this product and market it with the Boys and Girls club organization. This way the children can play with electronics and the organization knows it will not get broken or destroyed and can take the wear and tears for many years and in the hands of many children.

With social media being the center of this products marketing and advertising I would boost the communication in a crisis and work harder to communicate with all social media communities and all groups of people. There have been some negative reviews on YouTube about the product but LifeProof continues to do very well and continues to promote their product and the happy customers help promote it as well through social media and YouTube.

I think the most important strategies during a crisis is taking advantage of SEO and SEM. On page 246-247 Avanti and Barnes talk about the important steps to take to surviving a crisis.  This step for me is very important because the last person you want to find out that you made a mistake is a stakeholder. A company must try to eliminate all negative statements about the company so that they can continue to get money for their product and people to back up their product.  The second most important is to identify who has been affected by the crisis and customize the communication to improve communication quickly and resolve any issues with each affected group separately.