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According to chapter 4 “ New Media Relations in the Conversational Age”, traditional media is newspaper, television, magazine and radio. According to LifeProof the company does not participate in any traditional media. Although LifeProof participates in news articles, it is online magazines and blogs like this article on Eonline.com. The new media relations strategies that LifeProof uses are social media and entertainment sites such as: Facebook, Twitter, Instagram, Youtube,pinterest, Tumblr, and Gmail.

The brand detail that LifeProof incorporates into their media relation’s strategies is that on their Facebook, Twitter and Instagram page it is apparent that you are on the company’s official page and not a copycat page. On these social media sites the company or their intern responds to many of the questions and comments and engages in multiple conversations with their subscribers. Check out this conversation between Facebook followers and LifeProof!

LifeProof’s media strategy compliments its personality in many ways.  Its social media sites such as Facebook and Twitter allows their customers to be able to post on the different social media about their love for their product. On sites like Pinterest and Instagram happy customers can take pictures of their accidents such as dropping their phone in the pool, or food and drinks spilling on their phone. With the LifeProof case their phone and electronic device is protected. Check out this photo that was on Pinterest!

 Most photos, videos on YouTube as well as comments that are added to twitter and Facebook from customers are all positive. Although it helps the company with its reputation it also gives customers the appearance of freedom, heavy duty, protection, and durability, which is the personality of LifeProof. The comments helps the company know what is needed and expected of LifeProof and ways for them to improve. Since this company is a case to protect electronic devices and is well known for its iPhone case, it is only appropriate for LifeProof to use new media relations strategies. This helps with their target audience because the people they are marketing to use many different apps on their phones such as Pinterest, Twitter and Facebook.

LifeProof's media strategies can be improved through their promotional video. I feel as if their videos on their Youtube channel and website to promote their four proofs are too staged and made into a mini movie. I feel as if the company should use real people making real mistakes and having accidents with their phone and devices. It should be more believable, I feel as if when a person who has no prior knowledge of the product watches the video they should be saying “Oh Shit!” and be amazed at how well protected the device is when using the LifeProof case.  Being a person who has both a LifeProof case for my iPhone and iPad case I feel that the original LifeProof video does not demonstrate the  durability of the case and do justice. Since I have had several incidents with my phone I know what it can withstand, I would prefer a real person like myself demonstrate and the company post my video to promote instead of their mini movie. Checkout these two videos!

 VS