Entry 1

I chose to do my research on LifeProof. I chose this brand because I love their products and if I had not purchased their product from I would have wasted several hundreds of dollars replaces my electronics.

I was first introduced to the Lifeproof case when I first purchased my iPhone from Best Buy in 2012. The sales associate showed me the damage that happened to his iPhone when he had a regular case on it and right in front of me he dropped his iPhone on the ground with the LifeProof case protecting it. I was in awe, to this day I have no idea if it was just a sales pitch to get my money but it sure did work! I hadn’t heard of the Lifeproof brand before and when I saw how protective the case was I had to buy it. When I bought my iPad I also invested in the LifeProof case for it. I knew how fragile the iPad was and I need the best protection that I could get.

LifeProof’s mission statement is listed on its website Why LifeProof along with their vision and promise to their customers.“We seek to change the way you live, work and play with your mobile electronics. LifeProof’s premium smartphone cases, tablet cases and accessories are designed to deliver complete confidence and total freedom – the freedom to live however, whenever and wherever your life takes you.” – http://www.LifeProof.com

LifeProof debuted in February 2011 at the LAUNCH Conference. It received the award for best product and presentation. The founder Gary Rayner introduced the LifeProof Case to the audience, media, and potential investors as an Apple iPhone 4 case. Gary Rayner dropped the phone, dunked it in a fish tank, and covered it with dirt, ketchup and mustard. In the end, the iPhone was functioning perfectly.  The next 18 months LifeProof spent over $1.5M to perfect the design and meet environmental objects goals. The history and the mission both demonstrates the complete confidence and freedom that a person holding a device protected by LifeProof should have at all times.
LifeProof Company Background 

 LifeProof offers protective cases for apple products and now it offers cases for Samsung galaxy. These cases protect each device from water, dirt, ice and shock. For each case LifeProof has designated accessories, for example they offer adaptors for charging or to attach the device to another product such as a car charger. LifeProof offers their customers several connector and waterproof headphones. This company also offers items for the people into fitness and outdoor activities such as tripods for iPhones, bike mounts, and armbands that are specifically for LifeProof users.

I think that this brand is perceived as an investment. It offers lifetime warranty, great customer service, easy and accessible to purchase as it is located in electronic stores and on their website. This brand is also perceived as durable because all Lifeproof cases can protect your device from water, dirt, snow, and shock.